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Ben Swett Biography
Founder and CEO

Windowbox.com was founded by a group of balcony gardeners. (Actually, it was three balcony gardeners, a patio gardener, a few Porch People, a deck farmer and three self-proclaimed black thumbs). A website that provides container gardening solutions over the Internet, Windowbox.com caters to the urban dweller who wants to enjoy plants in their life but lacks the time, space and experience required for traditional gardening.

The President and CEO, Ben Swett, started the company in 1998 when he realized that professional people living in an urban area should be able to enjoy plants and flowers as much as someone living in the suburbs with a yard. Windowbox.com's mission is to provide useful information, advice, and supplies to help people experience the joys of growing plants in containers. Windowbox.com is committed to the idea that bringing people and plants together makes the world a better place.

Ben Swett began his career far away from his quest to bring people and plants together. He ran a dog food business for the Quaker Oats Company, after getting his MBA from the University of Chicago in Finance and Marketing. A BA English Major from Vassar, Ben wrote a lame novel, spent a few years writing TV comedy and a few more running a high tech manufacturing company, before his latent passion for gardening was reborn in late 1997 after a failed attempt at the seemingly simple task of growing a plant on his balcony in Los Angeles. Down but not beaten, Ben decided to unify several of his distinct urges: to run an organization that contributed to the social good, to find a sustainable creative writing outlet, and to satisfy – absolutely – the needs of urban ("container") gardeners everywhere. Hence, Windowbox.com was born!

When you visit the site, you'll be taken on a virtual gardening tour. A good place to start is with The Floracle™, a computerized expert that will ask you questions, then tell you the perfect plant for YOU. A visit to the Design Queen will help map out your container garden, and a stop in Chef Clive's corner will update you on the latest in cooking with herbs and concocting your own beauty products made from plants – ones that can grow in YOUR very own garden. So much gardening information, so little time. It's just Windowbox.comä trying to make your world a little greener, and a little bit more peaceful – a better place.

About Windowbox.com

Windowbox.com is an online retailer dedicated to bringing the rewards of plant-growing into everyone’s life. The Company offers easy-to-grow plant kits and proven garden supplies, along with the simple gardening tips and online advice necessary to make plant growing easy and successful. With its user-friendly website and personalized customer service, Windowbox.com has been helping satisfied customers since 1997. The Company actively supports national community gardening organizations and the American Horticultural Therapy Association. Windowbox.com is headquartered in Vernon, California
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