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Windowbox.com to Unveil Secrets of Heirloom Tomatoes
The Gourmet's Choice Now Available to Everyone!

Chefs, Gardeners and Gourmets in the know are passionate about luscious heirloom tomatoes. Store-bought tomatoes pale beside the unique shapes, colors and flavors of home grown, fresh Heirlooms. Now Windowbox.com makes getting fresh Heirloom tomatoes as easy as walking out your back door. The company is shipping organic heirloom tomato plants nationwide by FedEx starting in mid February, each with a 100% guarantee and complete directions. With a 3-pack of live plants available for $17.99, a single plant cost less than the cost of a pound of store-bought heirloom tomatoes, and that same plant can produce 30 pounds of tomatoes, stretched out over the entire summer.

As long as people have been gardening, the seeds of the tastiest tomatoes have been saved and passed down through the generations. Heirloom’s have superior flavor and better texture that than the usual store bought tomato, making them prized ingredients. More and more, they are showing up in finer supermarkets, for a price.

There are hundreds of heirloom varieties available. A challenge for the beginner is deciding what varieties to plant. Windowbox.com solves that problem with its flagship collections, such as “Flavor King” – the best tasting heirlooms, “Windowbox Wonders” – Heirlooms that thrive in containers, and “Candy Box,” bright colored and extra-sweet cherry tomatoes, a fun kit to grow with children.

“Heirloom tomatoes have been out of the mainstream for too long”, says Windowbox.com CEO, Ben Swett. “We decided that 2006 was the year to make it easy for everyone to have real tomatoes. Those mealy red things in the supermarket aren’t tomatoes – real tomatoes have full flavor and can look really weird.”

Besides thrilling your taste buds and impressing your friends, Heirloom’s have other benefits: Tomatoes are good for you – they are high in vitamin A, vitamin C, calcium, potassium and the powerful antioxidant lycopene, which has been linked to a reduced risk for gastric, prostate, ovarian and pancreatic cancer.

To be considered an heirloom variety, a tomato must have been available for at least fifty years and must have a distinctive quality and a traceable heritage. Tomatoes were first discovered in ancient Latin American cultures, where they came in a broad variety of colors and shapes. Explorers brought them back to Europe, where they were a novelty, grown for looks, not for eating. Eventually, they swept the continent and were re-introduced to the new world. Almost all tomatoes grown and sold in the US today are hybrids developed after World War II.

“Supermarket tomatoes are ‘technological improvements’ designed to roll down chutes,” says Swett. “They taste like cardboard and have that engineered red color. We want people to take a giant step backward, to experience the world of flavor and satisfaction that is available to anyone with a sunny spot in their yard.”

About Windowbox.com

Windowbox.com is an online retailer dedicated to bringing the rewards of plant-growing into everyone’s life. The Company offers easy-to-grow plant kits and proven garden supplies, along with the simple gardening tips and online advice necessary to make plant growing easy and successful. With its user-friendly website and personalized customer service, Windowbox.com has been helping satisfied customers since 1997. The Company actively supports national community gardening organizations and the American Horticultural Therapy Association. Windowbox.com is headquartered in Vernon, California
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